Irwin Gotlieb, a director at comScore Inc (SCOR), recently picked up 100,000 shares. The buy increased his stake by 115 percent, and came to a total purchase price of $397,000.
This is the second buy from insiders in recent months, following a 200,000 share purchase from another insider back in March. Over the past three year, insiders have been more likely to buy then sell, but have mostly clustered their buys in 2018 and 2019.
Overall, company insiders own nearly 17 percent of shares.
The company is up less than 1 percent in the past year, as revenues have been flat. On an earnings basis, the company has lost money. However, the data analytic media platform company has a strong industry positioning and branding, and has been expanding n China in recent years.
Action to take: Investors may like to buy shares here, which have started to move off of multi-year lows since the start of the year.
For traders, options are somewhat limited. But for playing the current uptrend, the January $5.00 calls, trading with a bid/ask spread of around $1.25, offer some upside potential. They have plenty of time to play out, and could even move in-the-money if shares rally less than 20 percent in the next seven months.
Disclosure: The author of this article has no position in the stock mentioned here, but may make a trade in this company after the next 72 hours. The author receives no compensation from any of the companies mentioned in this article.